{"id":2588,"date":"2021-08-12T10:44:34","date_gmt":"2021-08-12T10:44:34","guid":{"rendered":"https:\/\/vanhoamientay.com\/tourism\/the-entrepreneurial-journey-of-the-king-of-pia-cake"},"modified":"2026-01-20T07:12:56","modified_gmt":"2026-01-20T07:12:56","slug":"the-entrepreneurial-journey-of-the-king-of-pia-cake","status":"publish","type":"post","link":"https:\/\/vanhoamientay.com\/en\/mekong-delta-people\/the-entrepreneurial-journey-of-the-king-of-pia-cake","title":{"rendered":"The entrepreneurial journey of the king of P\u00eda cake"},"content":{"rendered":"\n

The owner of T\u00e2n Hu\u00ea Vi\u00ean \u2013 the largest pia cake processing company in S\u00f3c Tr\u0103ng \u2013 rose from humble beginnings as a hired laborer. He started his business making this unusual cake with nothing more than\u2026 a knife and a sheet of aluminum, and after more than 10 years became the \u201cking of pia cake\u201d in the Southwestern region of Vi\u1ec7t Nam.<\/em><\/p>\n\n\n\n

It is truly an impressive story, because for a long time pia cake was considered just an ordinary local specialty. Today, however, it has been elevated by a business to an industrial scale, with consumption reaching several hundred tons per year, distributed nationwide and even exported abroad.<\/p>\n\n\n\n

Even more impressive, this is not the first time the director has worked directly alongside the workers. For nearly 20 years, Th\u00e1i Tu\u1ea5n has spent almost every day working in the factory until nearly 1 a.m.<\/p>\n\n\n\n

Th\u00e1i Tu\u1ea5n was born in 1968 into a poor family in S\u00f3c Tr\u0103ng City. At the age of 12, he had to drop out of school and enter working life early, earning money to help support his family by repairing motorbikes.<\/p>\n\n\n\n

After that, Tu\u1ea5n applied to work without pay at a pia cake production facility in V\u0169ng Th\u01a1m (Ph\u00fa T\u00e2m Commune, Ch\u00e2u Th\u00e0nh District, S\u00f3c Tr\u0103ng), dozens of kilometers from his home. There, the owner only provided him with daily meals and no wages like the other workers, because at that time Tu\u1ea5n was only 14 years old.<\/p>\n\n\n\n

Despite working tirelessly, Tu\u1ea5n was constantly troubled by one question: \u201cWhat must I do to change my life?\u201d To find the answer, he diligently worked while learning at the same time.<\/p>\n\n\n\n

One year later, he was assigned by the owner to mix the cake filling. The work was exhausting, requiring nonstop labor day and night, and the pay was not high, but Tu\u1ea5n did not lose heart.<\/p>\n\n\n\n

Many nights, lying awake with his arm across his forehead, he thought: \u201cIf others can do it, I can do it too. I won\u2019t know unless I try\u2026\u201d. And so Tu\u1ea5n quietly began to pursue his dream of changing his life with a bold decision: buying a sheet of aluminum and a knife to\u2026 open his own pia cake workshop.<\/p>\n\n\n\n

He had the dream and the determination, but lacked capital. When his older brother got married, Tu\u1ea5n boldly asked to borrow all of the wedding gift money as startup capital to buy flour, sugar, beans, and other ingredients to make cakes. Out of love for his younger brother, the elder brother agreed, allowing Tu\u1ea5n to pursue his dream.<\/p>\n\n\n\n

Source: Doanhnhansaigon<\/pre>\n","protected":false},"excerpt":{"rendered":"
The owner of T\u00e2n Hu\u00ea Vi\u00ean \u2013 the largest pia cake processing company in S\u00f3c Tr\u0103ng \u2013 rose from humble beginnings as a hired laborer. He started his business making this unusual cake with nothing more than\u2026 a knife and a sheet of aluminum, and after more than 10 years became the \u201cking of pia…<\/p>\n","protected":false},"author":1,"featured_media":671,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"rank_math_lock_modified_date":false,"footnotes":""},"categories":[651],"tags":[996,994,995],"location":[665],"class_list":["post-2588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mekong-delta-people","tag-founder-of-pia-cake","tag-pia-cake-soc-trang","tag-pia-cake-tan-hue-vien","location-soc-trang"],"acf":[],"_links":{"self":[{"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/posts\/2588"}],"collection":[{"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/comments?post=2588"}],"version-history":[{"count":1,"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/posts\/2588\/revisions"}],"predecessor-version":[{"id":2589,"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/posts\/2588\/revisions\/2589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/media\/671"}],"wp:attachment":[{"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/media?parent=2588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/categories?post=2588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/tags?post=2588"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/vanhoamientay.com\/en\/wp-json\/wp\/v2\/location?post=2588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}